My Target Audience:

In terms of my target audience I’ve found that it is to be a mixed sex group of both female and males however being a more 60/40 bias ratio towards my male audience. The prominent age range being 16-19 belonging to the Social class of group E, this can be seen in the grid image below. The reason being is because a majority of the 16-19 years olds are school and college students meaning that they are earning very little in comparison to an older generation, the target audience is perfect for both critical and complimentary feedback. My target audience are very in touch with the use of web 2.0 being a generation brought up on this technology. They are very in touch with digital technology and social networking site which enables my promotion to the video to be.

From looking upon websites such as: http://www.bbc.co.uk/news/technology-28677674

I have found that on average my target audience spend more time on social media and internet then they do sleeping upon this site it said Communications regulator Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes. 

My audience spend a lot of time illegally downloading and viewing music videos on Youtube meaning this would be a good place to post my video. My target audience also use peer2peer sharing this will enable my product to be shared and exposed to new people and a broader audience.