Narrative Theory;

Tim O'Sullivan et at (1998);

Tim argues that all media texts tell us some sort of story. ( through careful mediation, media texts offer a way of telling stories about ourselves – not usually our own personal stories, but the story of us as a culture or set of cultures.

Tim O'Sullivan et at once said that; 'Ideas about gender are produced and reflected within language' he also said that a stereotype is a label that involves a process of categorisation and evaluation. 

Narrative: The structure of a story.

• Diegesis: The fictional space and time implied by the 

narrative – the world in which the story takes place.

• Verisimilitude: Literally – the quality of appearing to 

be real or true. For a story to engage us it must 

appear to be real to us as we watch it (the diegetic

effect).
The story must therefore have verisimilitude -

following the rules of continuity, temporal and spacial

coherence.

Narrative is made up of story and plot;
Narrative theory sets out to show that what we experience when we ‘read’ a story is to understand a particular set of constructions, or conventions, and that it is important to be aware of how these constructions are put together.

(We must understand that narrative and story are different)

Bordwell and Thompson (1997)
offer two distinctions between story and plot which relate to the diegetic world of the narrative that the audience are positioned  to accept and that which the audience actually see. They based this on Russian film theory:

• Fabula (story) is all the events in the narrative that we see and infer. The fabula is defined as the chronological series of events that are represented or implied.• Syuzhet (plot) everything visible and audibly present before us. Syuzhet is considered to be the order, manner and techniques of their presentation in the narrative .

The Structure Of The Classic Narrative System;According to Pam Cook (1985), the standard Hollywood narrative structure should have:• Linearity of cause and effect within an overall trajectory of enigma resolution.• A high degree of narrative closure.• A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.

Sven Carlson (1999) suggested that music videos in general videos fall into two rough categories: performance or conceptual clips.Performance contains filming from live performances.