The above image is a mind-map which I created stating the main conventions of music videos that as an audience we most commonly see.
The use of themes are apparent within music videos these help to influence the Costume, locations and colours shown in which all come under mise-en-scene. Mise-en-scene is a key aspect to music video as it is the visual image that the audience are presented, this creates depth for the video and helps reinforce the narrative.
The various styles, themes and genres that we see within different videos are all known as macro-technical elements which establish what type of song it is.
The theme of the song can be the colours used, the fonts used or the titles used. Theme can link with the album for the artist. For example; Katy Perry's album: Teenage Dream
Follows the theme of red, pink and blue. This theme also consists of sweets such as candyfloss and candy canes: this is also shown within one of the songs within her album ; California gurls
Another song from her album is ; Last Friday Night this also consists of the colour schemes of blues reds and pinks
The reason behind a colour scheme is that it helps an audience to recognise the artists album, songs or singles; these colours become recognisable for that particular artist.
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